Alex brings over 10 years of experience working across PR, content creation, digital consultancy and more. Currently residing in Houston, Texas, but born & raised in Phoenix, Arizona, Alex graduated from The University of Texas at Austin before beginning her career in PR and marketing. Alex honed her PR skills at Houston-based Love Advertising before moving into a director of marketing role at a real estate investment firm. All the while, she kept up with her blog, and when an opportunity came knocking to take it full-time she jumped at it. Alex has worked in partnership with top brands such as Walmart, Bahamas Air & Visit the Bahamas, Toyota, MacKenzie Childs, and others, paid to create content including beautiful imagery, travel guides and more on her blog and corresponding social media channels.

An avid needlepointer, Alex first picked up the hobby in February of 2020, and hasn’t stopped since. When she isn’t needlepointing, she consults on PR and marketing for small businesses in Houston, and runs her own blog, Adored by Alex.

Utilizing her multiple years of marketing industry experience, along with her experience as a needlepoint content creator, to provide bespoke marketing, coaching and strategy services for needlepoint entrepreneurs.